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Car and Driver and the Chrysler Brand Announce the Launch of Txt U L8r

• New mobile app for Android and Blackberry created to combat the dangers of texting while driving

How Txt U L8r Works

• When TXT U L8r is running on a driver’s handheld device, the application sends a predetermined message back to the sender with an alert that the user is unavailable.
• At the same time, the received message is read aloud to the driver, ensuring he or she doesn’t miss an urgent message.
• A paid upgrade of the application is available allowing the driver to respond back to messages with voice commands.

The development of Txt U L8r was prompted by a Car and Driver Texting While Driving Study that showed driver reaction times while texting were much worse compared to drunk driver reaction times. The study demonstrated the time it takes to hit the brakes when sober, when legally drunk, when reading an email and when sending a text.

Results of the Car and Driver Texting While Driving Study

• When unimpaired, it took drivers an average of .54 seconds to brake.
• When legally drunk, it took an additional four feet to brake.
• When reading an email, it required an additional 36 feet to bring the car to a stop.
• When sending a text, another 70 feet was required to brake.

Based on the results of this study, Car and Driver representatives appeared on the Oprah Winfrey Show in January 2010, as part of Oprah’s widely popular “No Phone Zone” pledge, to discuss their findings and to demonstrate just how dangerous texting while driving truly is.

“Our experiment showed just how dangerous texting while driving can be,” said Eddie Alterman, editor-in-chief of Car and Driver. “The results of our research were precisely the reason we developed Txt U L8r in an effort to help drivers avoid car accidents often associated with distracted driving. Our goal is to make Txt U L8r part of a daily driving routine while helping save lives behind the wheel.”

The problems of texting while driving, coupled with the results of the Car and Driver study, were the primary reasons why the Chrysler Brand chose to officially sponsor the Txt U L8r application.

Chrysler Group LLC was the first automaker to establish a corporate policy that prohibits its employees from texting while driving company-owned vehicles and texting with company-provided communication devices while driving personal vehicles. Chrysler has implemented this policy to promote safer driving behaviors and to serve as an industry example.

The company will take a further step by enabling its employees to download the Txt U L8r application to their company-owned communication devices.

The Chrysler Brand will also take action on its Facebook page (www.Facebook.com/Chrysler) to ask its community and owners to make the commitment of not texting while driving. With a simple click, fans can take the “I Drive Text-Free” pledge, as well as share it with their friends and family

“Chrysler brand vehicles are designed with available safety and security features that help to deliver your precious cargo safely from one destination to the next,” said Olivier Francois, President and CEO – Chrysler Brand, Chrysler Group LLC. “Together, let’s pledge to keep our eyes on the road and our hands on the wheel by promising not to text while driving.”

To Download Txt U L8r

Click on http://bit.ly/aRSgul from your Android.

Click on http://bit.ly/cVWTic or http://appworld.blackberry.com/webstore/content/12376 from your Blackberry.

Or search “Txt U L8r” in the Android Market or Blackberry Appworld to find and download the application to your handheld device.

Broadcast outlets, please note: A video news release and audio clips from this announcement will be available today, 10/6/10, at 1:00 PM EST at http://www.epk.tv/view/#/campaign/text-u-l8r/.

Source: Chrysler